Identity is a set of claims or personally identifiable information, in data science terms entities and attributes. In the context of a Digital Eco-system it is a user-centric online environment, a set of technologies, policies, and agreed upon standards that securely supports transactions ranging from anonymous to fully authenticated and from low to high value. In 2005 Kim Cameron Microsoft Identity Architect began evangelizing 7 principles of identity.

1. User Control and Consent
2. Minimal Disclosure for constrained use
3. Justifiable Parties
4. Directed Identities
5. Pluralism of Operators and Technology
6. Human Integration
7. Consistent Experiences

Having a digital identity strategy is as important as a brand strategy. Looking to identity as a key component of your growth strategy should compel you to engage in some very serious discussions and well defined policies.

  • Regulatory Compliance
  • Consumer Privacy Rights
  • Public Trust
  • Moral Responsibility
  • Data Retention, Access and Audit Controls
  • Personally Identifiable Attributes
  • Reputation and Credentials
  • Multi-Source and Multi-Factor validation


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