Broadband companies today are complex. Delivering digital media, entertainment, communications, and network connectivity for both residential and businesses is extremely challenging. Dynamic market conditions and technology shifts require major decisions with massive financial ramifications. Companies that struggle with decision-making typically find themselves struggling to find the path to economic growth. Factoring in the benefits, risk, priorities, and timing for your business is not a trivial task. It is clear to see why so many businesses are resistant to change. To move beyond this paradigm many businesses are augmenting traditional research methodologies with Big Data.
Big Data strategies are expensive and complex. Measuring everything is not the answer. Use your analytics, data mining and business intelligence dollars wisely. Focus on areas that provide you rapid time to insight that help in decision-making, or in areas where insights are actionable through automated workflows. Make certain you have a prioritized strategy and solid requirements before choosing a solution?