Fact Sheet: U.S. Advertising Spend and Effectiveness | Nielsen Wire.

Key Takeaways:

  • Television advertising surpassed $18 billion in the first quarter of 2011, growing almost nine percent versus the same period in 2010
  • On average, ads that aired during the Super Bowl were 58 percent more memorable than all commercials that aired during regular programming in the first quarter of 2011
  • Recommendations from personal acquaintances was cited as the most trusted form of advertisement by U.S. Internet consumers (76%)
  • Only forty-nine percent said they trusted consumer opinions posted online
  • Mobile advertising is increasingly finding its way into mobile apps
  • Across 12 broadcast and major cable networks in primetime, there were 5,381 major product placements in 2010, up 22 percent since 2006
  • Reality shows dominated broadcast and cable with the most placement occurrences in the first quarter of 2011, accounting for over half of all placements
  • Consumers can better remember the brands of placements during Sitcoms
  • Placements in reality TV programs are the most effective at positively impacting viewer opinion

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