Overall time-shifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of time-shifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when time-shifting increased 17.9% over the same period.

TV Usage Trends: Q3 and Q4 2010- Timeshifted Viewing Grows in U.S. | Nielsen Wire.

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